If Gwyneth Paltrow is backing a car brand, it might as well be Cadillac.
Alongside chef Mario Batali, the actress and Goop founder hosted the first in a series of “Road to Table” dinners in New York Wednesday night at Batali’s newest restaurant, La Sirena, as part of a partnership between Paltrow’s Goop and the car brand.
Diners — including Goop chief executive officer Lisa Gersh, Danielle and Jodie Snyder of Dannijo, Neil Blumenthal of Warby Parker and Claire Mazur and Erica Cerulo of Of a Kind — first met at Untitled at the Whitney, after which those interested in a test drive were handed keys to a fleet of black and white Cadillac XT5 sports utility vehicles, which they used to make the half-mile journey to La Sirena on Ninth Avenue. Luckily, hired drivers were on hand to do the parallel parking along West 16th Street.
“It’s funny, dealerships trust people on test drives, but a bunch of Manhattan people after drinks at the Whitney…I wonder how many dents there were,” one guest mused. (Actually, the only beverages served at the Untitled “cocktail” hour were mocktails.)