For years Jessica Kamel's friends have been soliciting her decorating advice: "So many of them didn't know where to find things," explains the designer and interior architect who co-founded Edition01 in 2008, an e-commerce startup focused on design collaborations. "So I would create these lists for them—my top ten dining tables or the best floor lamps for a particular space."
Finally, over dinner with a particularly enterprising friend, she decided to turn her part-time passion into a full-on business. The friend? None other than Chelsea Clinton. Last night, Clinton hosted an intimate dinner party (planned by Mimi Brown Studio) at Apparatus's sumptuous New York showroom to christen her friend's burgeoning brand: Ronen Lev. The business—part interior design firm, part pro sourcebook—is all about eliminating the guesswork of outfitting a space.